This is such an interesting topic, and something I happened upon quite by accident. Have you ever received a full page solo ad e-mailer? And then did you read it? Or rather skim through it real fast, just to catch the gist of it? The majority of readers skim and don't ever hesitate until A) They don't understand a word B)The font on the page changes C) The size or color changes D) A Misspelled Word Atraks The Attention of the reader. What happens with a misspelling, is they stop and reread the line to make sure they read it correctly. Then they fault the ad writer for the lack of knowledge, THEN they read on to see if there are more! It actually slows the reader down by 50% or more and they actually pay attention. It rarely is effective until just before the middle or after in the ad. Remember that you gain their attention only briefly, so make the 1 or 2 words count.
by: Stephanie Haile aka Wavecritter
http://www.wavecritter.com
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Monday, December 3, 2007
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